Knowing that you are the only one who’s going to contact these insurance leads is a big factor. Using exclusive leads assures you that the first contact will be yours – as long as you give them a call a soon as you receive them on your inbox. And if you know what your customers need before they even pick up the phone, that’s a big advantage that you can capitalize on. Information is power and knowing it before it happens is a huge step towards closing the sale.
The biggest advantage of exclusive insurance leads is the conversion rates in comparison to your regular leads or shared leads. This is why most successful agents use exclusive leads instead of regular shared leads. Although there’s still competition, the exclusivity will help lessen the competition.
But remember that either shared or exclusive leads, their interests vary. Some are quite intent on signing up with a policy while others may just show moderate interest in getting an insurance plan – which means they don’t necessarily need immediate insurance. On most cases, they are the ones that are not really looking but want to perhaps, just compare rates. Highly interested insurance sales leads however are people who are presently searching for an insurance provider and all you need to do is deliver all the information or details that will best suit their needs. Clearly, you can save time when dealing with this kind of prospects since they are already interested in what you have to say.
The clear advantage of exclusive leads over shared leads is the number of time that’s sold to lead provider’s large pool of subscriber. But obviously, it catches a steeper rate. So, it is better for new agents to learn the ropes first and practice using the regular shared leads before moving on to exclusive leads.
Taking advantage of exclusive leads is always an option for your company as this will allow you to connect with your insurance prospects long before other companies contact them – which can dramatically increase your sales conversion.
One thing you have to bear in mind though is that even if the chances of conversion are higher, you are still going to have to put in the effort to end up with a sale.
Do you prefer exclusive leads or shared leads? Whichever you’re more comfortable pursuing, you can have it either way. Sign up now!
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