Practically every insurance agent has used a spiel on their insurance leads. These spiels are used in order to make sure all of the information that is needed is actually said. However, that being said spiels won’t teach you everything.

It’s this lapse that inhibits some insurance agents from actually being able to cross sell or develop a bond with their leads. Don’t forget that just because a client signs up with you mean your responsibility ends. You’ve also got to remember that keeping your converted insurance leads happy will ensure that they’ll want to continue to work with you. This means that if they sign up with you, they’ll be willing to still consider upgrading their current plan or hand you their insurance needs come renewal time. You also have to remember that your converted insurance leads still have the potential to influence your insurance sales by providing you with additional referrals and ultimately increasing the amount of business that you do with them.

Don’t forget that your converted leads will again end up being prospects because they can still continue to get better insurance plans to cover whatever you’ve sold them; or they may even become a prospect for other insurance plans you sell. This means you don’t stop marketing to them; you just change the marketing strategy into something that fits their new needs. Of course, this doesn’t mean you email or contact them every week with a new plan. However, keeping them updated once a month or even once every quarter should ensure that they don’t forget you exist. A good technique or rule of thumb is to ensure they remember you through marketing but also ensuring that you send them some sort of reminder when their policy anniversary happens to come along.

Satisfied clients are huge potential source of additional income, whether directly in the form of a policy upgrade or indirectly in the form of referrals. Whatever the case, you need to market to them and ensure they have everything they need.

Move past the difficulty of making the first move and move onto marketing to new clients with the help of new insurance leads. Get our high quality leads, get the sale and use the tips mentioned above.